
Projects
Essays
Exp.
some links will redirect to edemgl.notion.site/
About
[761 Characters]
Iβm a Ghana born, Ireland raised, London trained, NY living, conceptual, hands on designer, inventor and strategic thinker. I design systems with a soul.
My work is a direct response to a technology landscape that fragments our focus and predicates on unintuitive and learned interactions.
Β
My design process is built around creating the conditions for emergence.
Instead of prescribing every interaction, I architect systems where intelligent, intuitive behaviours arise naturally from the interplay between a person and their environment.
This is a shift from explicit commands to implicit understanding.
Β
This systems-thinking approach was honed through shaping product innovation at Google's Creative Lab and for brands like Apple and Beats by Dre.
Β
Now, as a founder-in-residence at the Parsons MFA, I am prototyping the core IP for this new paradigm, provoking a world powered by inference over instruction.Currently 25.prev. Google & TBWA\MAL π
Experience (9)
β16 - Present
Freelance
Behavioural Systems Architect
Sep β17 - Present
Google Creative Lab
Creative & Designer
Jul β24 - Jul β25
OddCommon NYC
Strategic Designer
Jan β23 - Jul β24
Guerrilla Studio
Mid-weight Designer
Oct β22 - Dec β22
Media.Monks
Mid-weight Designer
Mar β22 - Sept β22
Media.Monks
Junior Designer
Sept β21 - Mar β22
TBWA\Media Arts Lab π
Advisory Board Member
Jan β21 - Sept β21
TBWA\Media Arts Lab π
Junior Designer
Sept β20 - Sept β21
UWTSD βIncomingβ
Webflow Designer
May β20
INTROBIZ Wales
Digital Designer
Oct β19 - Feb β20
β
Architectural Intern
Sep β16 - Oct β16
Education
β12 - Present
The New School | Parsons, NYC
Student, MFA Design & Tech
Aug β25 - Jun β27
UWTSD | Swansea College of Art
Student, BA (Hons) Graphic Design
Sep β17 - Jun β20
St. Josephβs Patrician College
Student
Sep β12 - Jun β17
Awards | Shortlist (5)
β20 - Present
Webby | OddCommon Site
Websites & Mobile Sites Best Practices; (Winner)
2025
Webby | Beats by Dre
Best User Interface; (Nominee)
Apr β25
Webby | Snap Agency (Ad)venture
Advertising, Media & PR B2B; (2x Nominee)
2024
FWA | Snap Agency (Ad)venture
SOTD Winner
Oct β23
Bluestag
Walesβ Top 10 Creative Graduates
Jun β20

Projects
Essays
Exp.
some links will redirect to edemgl.notion.site/
About
[761 Characters]
Iβm a Ghana born, Ireland raised, London trained, NY living, conceptual, hands on designer, inventor and strategic thinker. I design systems with a soul.
My work is a direct response to a technology landscape that fragments our focus and predicates on unintuitive and learned interactions.
Β
My design process is built around creating the conditions for emergence.
Instead of prescribing every interaction, I architect systems where intelligent, intuitive behaviours arise naturally from the interplay between a person and their environment.
This is a shift from explicit commands to implicit understanding.
Β
This systems-thinking approach was honed through shaping product innovation at Google's Creative Lab and for brands like Apple and Beats by Dre.
Β
Now, as a founder-in-residence at the Parsons MFA, I am prototyping the core IP for this new paradigm, provoking a world powered by inference over instruction.Currently 25.prev. Google & TBWA\MAL π
Experience (9)
β16 - Present
Freelance
Behavioural Systems Architect
Sep β17 - Present
Google Creative Lab
Creative & Designer
Jul β24 - Jul β25
OddCommon NYC
Strategic Designer
Jan β23 - Jul β24
Guerrilla Studio
Mid-weight Designer
Oct β22 - Dec β22
Media.Monks
Mid-weight Designer
Mar β22 - Sept β22
Media.Monks
Junior Designer
Sept β21 - Mar β22
TBWA\Media Arts Lab π
Advisory Board Member
Jan β21 - Sept β21
TBWA\Media Arts Lab π
Junior Designer
Sept β20 - Sept β21
UWTSD βIncomingβ
Webflow Designer
May β20
INTROBIZ Wales
Digital Designer
Oct β19 - Feb β20
β
Architectural Intern
Sep β16 - Oct β16
Education
β12 - Present
The New School | Parsons, NYC
Student, MFA Design & Tech
Aug β25 - Jun β27
UWTSD | Swansea College of Art
Student, BA (Hons) Graphic Design
Sep β17 - Jun β20
St. Josephβs Patrician College
Student
Sep β12 - Jun β17
Awards | Shortlist (5)
β20 - Present
Webby | OddCommon Site
Websites & Mobile Sites Best Practices; (Winner)
2025
Webby | Beats by Dre
Best User Interface; (Nominee)
Apr β25
Webby | Snap Agency (Ad)venture
Advertising, Media & PR B2B; (2x Nominee)
2024
FWA | Snap Agency (Ad)venture
SOTD Winner
Oct β23
Bluestag
Walesβ Top 10 Creative Graduates
Jun β20