button in the head navigation to return to the site's homepage

Projects

Essays

Exp.

some links will redirect to edemgl.notion.site/

About

[761 Characters]

I’m a Ghana born, Ireland raised, London trained, NY living, conceptual, hands on designer, inventor and strategic thinker. I design systems with a soul.

My work is a direct response to a technology landscape that fragments our focus and predicates on unintuitive and learned interactions.

Β 

My design process is built around creating the conditions for emergence.

Instead of prescribing every interaction, I architect systems where intelligent, intuitive behaviours arise naturally from the interplay between a person and their environment.

This is a shift from explicit commands to implicit understanding.

Β 

This systems-thinking approach was honed through shaping product innovation at Google's Creative Lab and for brands like Apple and Beats by Dre.

Β 

Now, as a founder-in-residence at the Parsons MFA, I am prototyping the core IP for this new paradigm, provoking a world powered by inference over instruction.Currently 25.prev. Google & TBWA\MAL 🍏

  1. Experience (9)

    β€˜16 - Present

  2. Freelance

    Behavioural Systems Architect

    Sep β€˜17 - Present

  3. Google Creative Lab

    Creative & Designer

    Jul β€˜24 - Jul β€˜25

  4. OddCommon NYC

    Strategic Designer

    Jan β€˜23 - Jul β€˜24

  5. Guerrilla Studio

    Mid-weight Designer

    Oct β€˜22 - Dec β€˜22

  6. Media.Monks

    Mid-weight Designer

    Mar β€˜22 - Sept β€˜22

    Media.Monks

    Junior Designer

    Sept β€˜21 - Mar β€˜22

  7. TBWA\Media Arts Lab 🍏

    Advisory Board Member

    Jan β€˜21 - Sept β€˜21

    TBWA\Media Arts Lab 🍏

    Junior Designer

    Sept β€˜20 - Sept β€˜21

  8. UWTSD β€˜Incoming’

    Webflow Designer

    May β€˜20

  9. INTROBIZ Wales

    Digital Designer

    Oct β€˜19 - Feb β€˜20

  10. β€”

    Architectural Intern

    Sep β€˜16 - Oct β€˜16

  11. Education

    β€˜12 - Present

  12. The New School | Parsons, NYC

    Student, MFA Design & Tech

    Aug β€˜25 - Jun β€˜27

  13. UWTSD | Swansea College of Art

    Student, BA (Hons) Graphic Design

    Sep β€˜17 - Jun β€˜20

  14. St. Joseph’s Patrician College

    Student

    Sep β€˜12 - Jun β€˜17

  15. Awards | Shortlist (5)

    β€˜20 - Present

  16. Webby | OddCommon Site

    Websites & Mobile Sites Best Practices; (Winner)

    2025

  17. Webby | Beats by Dre

    Best User Interface; (Nominee)

    Apr β€˜25

  18. Webby | Snap Agency (Ad)venture

    Advertising, Media & PR B2B; (2x Nominee)

    2024

  19. FWA | Snap Agency (Ad)venture

    SOTD Winner

    Oct β€˜23

  20. Bluestag

    Wales’ Top 10 Creative Graduates

    Jun β€˜20

button in the head navigation to return to the site's homepage

Projects

Essays

Exp.

some links will redirect to edemgl.notion.site/

About

[761 Characters]

I’m a Ghana born, Ireland raised, London trained, NY living, conceptual, hands on designer, inventor and strategic thinker. I design systems with a soul.

My work is a direct response to a technology landscape that fragments our focus and predicates on unintuitive and learned interactions.

Β 

My design process is built around creating the conditions for emergence.

Instead of prescribing every interaction, I architect systems where intelligent, intuitive behaviours arise naturally from the interplay between a person and their environment.

This is a shift from explicit commands to implicit understanding.

Β 

This systems-thinking approach was honed through shaping product innovation at Google's Creative Lab and for brands like Apple and Beats by Dre.

Β 

Now, as a founder-in-residence at the Parsons MFA, I am prototyping the core IP for this new paradigm, provoking a world powered by inference over instruction.Currently 25.prev. Google & TBWA\MAL 🍏

  1. Experience (9)

    β€˜16 - Present

  2. Freelance

    Behavioural Systems Architect

    Sep β€˜17 - Present

  3. Google Creative Lab

    Creative & Designer

    Jul β€˜24 - Jul β€˜25

  4. OddCommon NYC

    Strategic Designer

    Jan β€˜23 - Jul β€˜24

  5. Guerrilla Studio

    Mid-weight Designer

    Oct β€˜22 - Dec β€˜22

  6. Media.Monks

    Mid-weight Designer

    Mar β€˜22 - Sept β€˜22

    Media.Monks

    Junior Designer

    Sept β€˜21 - Mar β€˜22

  7. TBWA\Media Arts Lab 🍏

    Advisory Board Member

    Jan β€˜21 - Sept β€˜21

    TBWA\Media Arts Lab 🍏

    Junior Designer

    Sept β€˜20 - Sept β€˜21

  8. UWTSD β€˜Incoming’

    Webflow Designer

    May β€˜20

  9. INTROBIZ Wales

    Digital Designer

    Oct β€˜19 - Feb β€˜20

  10. β€”

    Architectural Intern

    Sep β€˜16 - Oct β€˜16

  11. Education

    β€˜12 - Present

  12. The New School | Parsons, NYC

    Student, MFA Design & Tech

    Aug β€˜25 - Jun β€˜27

  13. UWTSD | Swansea College of Art

    Student, BA (Hons) Graphic Design

    Sep β€˜17 - Jun β€˜20

  14. St. Joseph’s Patrician College

    Student

    Sep β€˜12 - Jun β€˜17

  15. Awards | Shortlist (5)

    β€˜20 - Present

  16. Webby | OddCommon Site

    Websites & Mobile Sites Best Practices; (Winner)

    2025

  17. Webby | Beats by Dre

    Best User Interface; (Nominee)

    Apr β€˜25

  18. Webby | Snap Agency (Ad)venture

    Advertising, Media & PR B2B; (2x Nominee)

    2024

  19. FWA | Snap Agency (Ad)venture

    SOTD Winner

    Oct β€˜23

  20. Bluestag

    Wales’ Top 10 Creative Graduates

    Jun β€˜20