Beats By Dre:
'Mtrx' in Store Shopping Experience
Design Lead
UI/X
Motion
Design Direction
June 1, 2024
Projects
Essays
Exp.
some links will redirect to edemgl.notion.site/
Hero Film
[Mp4]
trigger-beats-mtrx
trigger-off-white
trigger-agencie-architecture
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Walkthrough of the Beats Matrix Shipping platform.
Introduction
[24pt | 16pt]
Beats wanted to create an intuitive, modular, immersive and informative discovery platform for their (in-store and remote) consumer; as well as for their customer rep training. The system needed to flex to hold few-many products.
As long time collaborators, the team behind the ‘Beats By Dre’ in store and digital shopping experience were no strangers to challenging us with new ways to simplify & amplify the shopping experience for customers. With only 2-weeks for UX planning and exploration; and 4-weeks to complete all designs as the sole designer and lead-creative. All my previous experimentation across various other works came to light in order to create a simple, adaptable experience, loved by user and client alike.
Hero Carousel
[Img]
←
→
Case Study
[24pt | 16pt]
To begin we started by outlining sketches for what screens we knew we wanted within the platform. This helped to conceptualise the flow between thee screens & map any gaps that existed.
Supporting Visuals
[Img]
Caption
[45pt]
Experience live; or in 1 of 400+ Apple Stores Worldwide. www.BeatsExperience.com
Image
[3]
A mobile variant was prepared for future out of store releases.
The self contained platform utilised repeatable modules to allow for easy growth.
Instore iPads allow costumers to directly engage with the platform.
Beats By Dre:
'Mtrx' in Store Shopping Experience
Design Lead
UI/X
Motion
Design Direction
June 1, 2024
Projects
Essays
Exp.
some links will redirect to edemgl.notion.site/
Hero Film
[Mp4]
trigger-beats-mtrx
trigger-off-white
trigger-agencie-architecture
Loading Content
Please refresh if content has not yet loaded
Walkthrough of the Beats Matrix Shipping platform.
Introduction
[24pt | 16pt]
Beats wanted to create an intuitive, modular, immersive and informative discovery platform for their (in-store and remote) consumer; as well as for their customer rep training. The system needed to flex to hold few-many products.
As long time collaborators, the team behind the ‘Beats By Dre’ in store and digital shopping experience were no strangers to challenging us with new ways to simplify & amplify the shopping experience for customers. With only 2-weeks for UX planning and exploration; and 4-weeks to complete all designs as the sole designer and lead-creative. All my previous experimentation across various other works came to light in order to create a simple, adaptable experience, loved by user and client alike.
Hero Carousel
[Img]
←
→
Case Study
[24pt | 16pt]
To begin we started by outlining sketches for what screens we knew we wanted within the platform. This helped to conceptualise the flow between thee screens & map any gaps that existed.
Supporting Visuals
[Img]
Caption
[45pt]
Experience live; or in 1 of 400+ Apple Stores Worldwide. www.BeatsExperience.com
Image
[3]
A mobile variant was prepared for future out of store releases.
The self contained platform utilised repeatable modules to allow for easy growth.
Instore iPads allow costumers to directly engage with the platform.