Off-White;
Paris City Guide
Design Lead
UI/X
Motion
Art Direction
June 21, 2022
Projects
Essays
Exp.
some links will redirect to edemgl.notion.site/
Hero Film
[Mp4]
trigger-beats-mtrx
trigger-off-white
trigger-agencie-architecture
Loading Content
Please refresh if content has not yet loaded
16x9 launch film for the release of the Paris city guide in the Off-White app.
Introduction
[24pt | 16pt]
In order to bring to light Virgil Abloh’s authenticity and dedication to his craft, OFW prepared a brief to interview and showcase some of VA’s favourite people and spots in Paris.
In time for PFW, we prepared a fully custom map+guide information inside the newly launched OFW app, as well as a social media offering with artistically edited interviews.
Hero Carousel
[Img]
←
→
Case Study
[24pt | 16pt]
All explorative branding related visual directions were based on the phrase ‘the world of off-white’. The design direction is an attempt to communicate that our Paris city guide is an extension of off-white and a guide to entering the OFW world.
A location marker is an icon synonymous with ‘you are here’. Combining the planet earth and this recognisable icon not only alludes to the city guide; it is in line with the spaceship earth directive while again connection that space you are entering as part of the world of Off-White.
The combination of these visual approaches with the Off-White logo solidifies the suggestions noted previously, while adding the OFW stamp of highly curated authenticity. Visually placing the OFW logo within the globe allows for the illusion of the hands holding the world, again a representation of ‘the world in off-white’. With the logo placed below, we have the visual representation of a globe stand with OFW external, it creates a sort of omnipotent presence for the OFW brand.
Supporting Visuals
[Img]
Caption
[45pt]
In memory of one of the world's most influential designers
Image
[3]
Off-White;
Paris City Guide
Design Lead
UI/X
Motion
Art Direction
June 21, 2022
Projects
Essays
Exp.
some links will redirect to edemgl.notion.site/
Hero Film
[Mp4]
trigger-beats-mtrx
trigger-off-white
trigger-agencie-architecture
Loading Content
Please refresh if content has not yet loaded
16x9 launch film for the release of the Paris city guide in the Off-White app.
Introduction
[24pt | 16pt]
In order to bring to light Virgil Abloh’s authenticity and dedication to his craft, OFW prepared a brief to interview and showcase some of VA’s favourite people and spots in Paris.
In time for PFW, we prepared a fully custom map+guide information inside the newly launched OFW app, as well as a social media offering with artistically edited interviews.
Hero Carousel
[Img]
←
→
Case Study
[24pt | 16pt]
All explorative branding related visual directions were based on the phrase ‘the world of off-white’. The design direction is an attempt to communicate that our Paris city guide is an extension of off-white and a guide to entering the OFW world.
A location marker is an icon synonymous with ‘you are here’. Combining the planet earth and this recognisable icon not only alludes to the city guide; it is in line with the spaceship earth directive while again connection that space you are entering as part of the world of Off-White.
The combination of these visual approaches with the Off-White logo solidifies the suggestions noted previously, while adding the OFW stamp of highly curated authenticity. Visually placing the OFW logo within the globe allows for the illusion of the hands holding the world, again a representation of ‘the world in off-white’. With the logo placed below, we have the visual representation of a globe stand with OFW external, it creates a sort of omnipotent presence for the OFW brand.
Supporting Visuals
[Img]
Caption
[45pt]
In memory of one of the world's most influential designers
Image
[3]